For fifteen years, Erik Roberto has set the standard in scalp micropigmentation. Now, under his own name, he gives New York the most natural, undetectable hairlines in the city — personally, on every client.
5.0 rating from 1,500+ clients
Erik Roberto didn't just work in scalp micropigmentation — he helped shape it. Over more than a decade he built and led one of the most respected SMP practices in the country, completed thousands of procedures, and trained many of the artists working in the field today.
He has seen every kind of hair loss, every skin tone, every scar. That experience is the difference between a result that looks "done" and one that simply looks like you — only with hair.
Today he works under his own name, on his own terms. One artist. Every client. No franchises, no trainees, no shortcuts.
Erik Roberto
Founder & Master Artist · Erik Roberto SMP Studio
Real clients, real results. Each shows the before, inset, beside the day they walked out. Tap any to enlarge.
Thinning, balding, alopecia or a scar you'd rather forget. We've restored them all, right here in the studio.
A clear, comfortable process built over thousands of procedures. No surprises — just a great result.
We talk through your goals, assess your hair loss, and design the right plan — completely free, no pressure.
Erik hand-designs a hairline mapped to your face, age and features before a single dot is placed.
Across a few comfortable sessions, layers of pigment build into natural, realistic density.
You walk out looking like you again — with aftercare and touch-up support whenever you need it.
"I flew in from out of state because Erik is simply the best there is. Ten years younger overnight. No one can tell it isn't real hair."
"After my transplant left scarring, Erik blended it perfectly. The professionalism and the result are on another level entirely."
"As a woman I was nervous. Erik made me completely comfortable and the density looks so natural my own family didn't notice — they just said I looked great."
15 years and thousands of procedures. Few artists on earth have done this work at this volume and this level.
The whole point is that no one can tell. Erik's signature is work so natural it disappears.
Your procedure is done by Erik himself — not a trainee, not a franchise technician. Every time.
A private, premium studio in New York City — discreet, comfortable, and built around you.
Tell us a little about your hair loss and goals. Our team will reach out to book your free, no-pressure consultation — in person or virtually.
No cost, no obligation. Just expert advice from the best in New York.
Pick a time for a quick chat with our team.
When it's done by Erik, completely. The entire goal is a result no one can detect. Each follicle is placed by hand to match your natural hair pattern, density and tone, so it reads as real, freshly-cut hair.
Most clients describe it as very tolerable — far gentler than a tattoo. We keep you comfortable throughout, and many people simply relax or nap during their session.
SMP is long-lasting. Results typically hold for years, with a simple touch-up every so often to keep the colour and crispness looking its best. We support you for life.
Most clients need two to three sessions spaced a week or two apart. We build the result up in layers so it looks natural at every stage. Your exact plan is confirmed at your free consultation.
Pricing depends on the degree of hair loss and the look you want. You'll get a clear, honest quote at your free consultation — with flexible payment options available.
Erik works from a private, premium studio at 5030 Broadway (Suite 660) in Upper Manhattan, New York City. Clients travel from across the country to see him.
Upload a photo and Erik will personally send back a realistic simulation of your potential result. The easiest way to picture the difference.
Pick a time and we'll call to run through your options.
